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February 2003

by Tim Ross
President ADAPT
Training Consultant, Trainingwell

Catchy phrase - I heard it somewhere.

The struggle for most folks is that we don't know where we are, let alone clear of where we want to go. But be certain, that the successful ones are using training to get them there, and to reach their personal and business goals.

Training comes in many different formats. With the cost of technology on the decrease (CPUs, storage, memory, software), our industry has flourished with a myriad of training delivery options. One thing remains constant, the clients who procure training are still striving to find and digest the right content. We have to pick through the marketing efforts that promote training like fast food - simple, off the shelf, and not a lot of tenure to get it delivered. But it doesn't need to be as convenient as dry cleaning. Everything doesn't need to be equal. Clients today want the same thing that they've been asking for, for 25 years (26 to be exact) - make it easy for me to find the resources, make it easy for me to understand the trends, make it easy for me to procure the training, and help me sell my program internally.

So take advantage of training. Get involved with the resources around you. And be prepared to answer - where do you want to go today?

It's easy really. The answer is ADAPT.

Tim

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