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November 2002

by Tim Ross
President ADAPT
Consultant, TrainingWell

I was pleased to find that the 3 leading wholesale clubs identify the same key components in the value of membership as ADAPT.

(Sam's Club) "Membership is an investment that more than pays for itself!"

(BJ's Wholesale) "Discover all the savings, benefits, and services that will change your standard of living!"

(Costco) "A $40 membership that pays for itself the more times you use it!"

I agree wholeheartedly.

And the growth of membership in these organizations has everything to do with the "word-of-mouth" of its members. We need your help. Here is one easy way for us to increase membership this year (each year). Please take a moment to pass our link (www.adapttrain.org) onto a friend, colleague, and/or client. Invite them to an upcoming meeting. They'll be glad you did, and so will ADAPT.

As we explore additional ways to increase our membership, we would ask you to contact us directly with your ideas. Please contact our Membership Director, Penny Gelb, or any Board member directly with your thoughts.

Thank you in advance for your help.

Tim

Note: For additional reference, please see the excerpt below from BJ's. It explains the value of membership. I've included the web-links that they refer too - hopefully you'll have time to review them in more detail.

BJ's View of Membership (in ADAPT)

"Stroll our aisles (www.ittconference.org), check out the brand names (www.adapttrain.org/bod.htm), and compare prices (www.adapttrain.org/vendors.htm). One trip and we know you'll want to join!"

"Join (www.adapttrain.org/membership-app.htm) and the savings and benefits begin instantly! In fact, many Members say they save their $40 yearly membership fee the very first time they shop (www.adapttrain.org/calendar.htm)!"

"We Mean Business to Businesses! Join the thousands of successful organizations that have saved money and increased profits. No matter what kind of business you're in, you'll find services that cater to our Business Members. Membership for businesses is only $40 (www.adapttrain.org/dues.htm) and includes special benefits (www. adapttrain.org/membership.htm). Be sure to ask for our business membership offer and present your One-Day Pass (to our meeting www.adapttrain.org/ meetings.htm)."

 

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